{"id":103,"date":"2019-05-24T23:42:01","date_gmt":"2019-05-24T15:42:01","guid":{"rendered":"http:\/\/www.gaoxigang.com\/?p=103"},"modified":"2019-05-24T23:42:01","modified_gmt":"2019-05-24T15:42:01","slug":"%e4%bb%80%e4%b9%88%e6%98%afdspssp%ef%bc%8cadx%ef%bc%9fdsp%e5%b9%bf%e5%91%8a%e6%8a%95%e6%94%be%e5%90%8d%e8%af%8d%e8%a7%a3%e9%87%8a%e5%a4%a7%e7%9b%98%e7%82%b9%ef%bc%81","status":"publish","type":"post","link":"https:\/\/www.gaoxigang.com\/index.php\/2019\/05\/24\/%e4%bb%80%e4%b9%88%e6%98%afdspssp%ef%bc%8cadx%ef%bc%9fdsp%e5%b9%bf%e5%91%8a%e6%8a%95%e6%94%be%e5%90%8d%e8%af%8d%e8%a7%a3%e9%87%8a%e5%a4%a7%e7%9b%98%e7%82%b9%ef%bc%81\/","title":{"rendered":"\u4ec0\u4e48\u662fdsp,ssp\uff0cadx\uff1fDSP\u5e7f\u544a\u6295\u653e\u540d\u8bcd\u89e3\u91ca\u5927\u76d8\u70b9\uff01"},"content":{"rendered":"

\"\"<\/p>\n

1\u3001DSP<\/strong>\uff1a\u5168\u79f0\u201cDemand-Side Platform\u201d\uff0c\u9700\u6c42\u65b9\u5e73\u53f0\uff0c\u662f\u4e3a\u5e7f\u544a\u4e3b\u3001\u4ee3\u7406\u5546\u63d0\u4f9b\u4e00\u4e2a\u7efc\u5408\u6027\u7684\u7ba1\u7406\u5e73\u53f0\uff0c\u901a\u8fc7\u7edf\u4e00\u754c\u9762\u7ba1\u7406\u591a\u4e2a\u6570\u5b57\u5e7f\u544a\u548c\u6570\u636e\u4ea4\u6362\u8d26\u6237\u3002<\/p>\n

2\u3001SSP<\/strong>\uff1aSSP\u662fSell-Side Platform\u7684\u7f29\u5199\uff0c\u5373\u4f9b\u5e94\u65b9\u5e73\u53f0\u3002\u5e38\u89c1\u5e73\u53f0\u6709\u767e\u5ea6SSP\u3001360SSP<\/p>\n

3\u3001RTB<\/strong>\uff1a\uff08\u5168\u79f0\uff1aRealTime Bidding\uff09\u5b9e\u65f6\u7ade\u4ef7\uff0c\u662f\u4e00\u79cd\u5229\u7528\u7b2c\u4e09\u65b9\u6280\u672f\u5728\u6570\u4ee5\u767e\u4e07\u8ba1\u7684\u7f51\u7ad9\u4e0a\u9488\u5bf9\u6bcf\u4e00\u4e2a\u7528\u6237\u5c55\u793a\u884c\u4e3a\u8fdb\u884c\u8bc4\u4f30\u4ee5\u53ca\u51fa\u4ef7\u7684\u7ade\u4ef7\u6280\u672f\u3002<\/p>\n

4\u3001DMP<\/strong>(Data-Management Platform)\u6570\u636e\u7ba1\u7406\u5e73\u53f0\uff0c\u662f\u628a\u5206\u6563\u7684\u591a\u65b9\u6570\u636e\u8fdb\u884c\u6574\u5408\u7eb3\u5165\u7edf\u4e00\u7684\u6280\u672f\u5e73\u53f0\uff0c\u5e76\u5bf9\u8fd9\u4e9b\u6570\u636e\u8fdb\u884c\u6807\u51c6\u5316\u548c\u7ec6\u5206\uff0c\u8ba9\u7528\u6237\u53ef\u4ee5\u628a\u8fd9\u4e9b\u7ec6\u5206\u7ed3\u679c\u63a8\u5411\u73b0\u6709\u7684\u4e92\u52a8\u8425\u9500\u73af\u5883\u91cc\u7684\u5e73\u53f0\u3002<\/p>\n

5\u3001ADX\uff08<\/strong>ad exchange\uff09\uff1a\u4e92\u8054\u7f51\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\uff0c\u5b83\u8054\u7cfb\u7740DSP\uff08\u4e70\u65b9\u5e73\u53f0\uff09\u548cSSP\uff08\u5356\u65b9\u5e73\u53f0\uff09\uff0c\u901a\u8fc7\u63a5\u5165SSP\u6c47\u96c6\u5927\u91cf\u5a92\u4f53\u6d41\u91cf\uff0c\u4ece\u800c\u6536\u96c6\u5904\u7406\u5c5e\u4e8e\u5e7f\u544a\u76ee\u6807\u5ba2\u6237\u7684\u6570\u636e\uff0cAd Exchange\u662f\u5b9e\u73b0\u7cbe\u51c6\u8425\u9500\u7684\u4ea4\u6613\u573a\u6240\u3002<\/p>\n

6\u3001CPA<\/strong>(Cost Per Action)\u662f\u4e00\u79cd\u5e7f\u544a\u8ba1\u8d39\u6a21\u5f0f,\u987e\u540d\u601d\u4e49\u6309\u7167\u884c\u4e3a(Action)\u4f5c\u4e3a\u6307\u6807\u6765\u8ba1\u8d39,\u8fd9\u4e2a\u884c\u4e3a\u53ef\u4ee5\u662f\u6ce8\u518c\u3001\u54a8\u8be2\u3001\u653e\u5165\u8d2d\u7269\u8f66\u7b49\u7b49\u3002<\/p>\n

7\u3001CPC<\/strong>\uff08Cost Per Click\uff09\uff0c\u610f\u601d\u5c31\u662f\u6bcf\u6b21\u70b9\u51fb\u4ed8\u8d39\u5e7f\u544a<\/p>\n

8\u3001CPD\u5e7f\u544a<\/strong>\uff08\u5168\u79f0\uff1aCost per day\uff09\uff1a\u4e00\u5929\u5185\u7684\u5c55\u793a\u6210\u672c\uff0c\u7b80\u5355\u7406\u89e3\u4e3a\u201c\u6309\u5929\u5305\u4f4d\u7f6e\u201d\uff0c\u4f46\u4f1a\u4fdd\u8bc1\u5c55\u793a\u91cf\u3002<\/p>\n

9\u3001CPM<\/strong>\u00a0(Cost Per Mille,\u6216\u8005Cost Per Thousand;Cost Per Impressions) \u6309\u5343\u6b21\u5c55\u793a\u4ed8\u8d39<\/p>\n

10\u3001CPS<\/strong>(Cost Per Sale) \u662f\u6309\u4f63\u91d1\u6bd4\u4f8b\u4ed8\u8d39\uff0c\u5e7f\u544a\u4e3b\u4e3a\u89c4\u907f\u5e7f\u544a\u8d39\u7528\u98ce\u9669\uff0c\u6309\u7167\u5e7f\u544a\u70b9\u51fb\u4e4b\u540e\u4ea7\u751f\u7684\u5b9e\u9645\u9500\u552e\u7b14\u6570\u4ed8\u7ed9\u5e7f\u544a\u7ad9\u70b9\u9500\u552e\u63d0\u6210\u8d39\u7528\u3002<\/p>\n

11\u3001GD\u5e7f\u544a<\/strong>\uff08\u5168\u79f0\uff1aGuaranteed Delivery\uff09\uff1a\u4fdd\u8bc1\u4ea4\u4ed8\u91cf\u5e7f\u544a\u3002\u8865\u5145\u56fa\u5b9a\u4f4d\u4fdd\u91cf\u5e7f\u544a\uff0c\u5373\u6309\u7167\u63d0\u524d\u7ea6\u5b9a\u7684\u5e7f\u544a\u5c55\u793a\u91cf\uff0c\u6765\u8fdb\u884c\u552e\u5356\u7684\u56fa\u5b9a\u4f4d\u5e7f\u544a\u5f62\u5f0f\u3002GD\u5e7f\u544a\u4f1a\u51fa\u73b0\u5728\u4e00\u5929\u4e2d\uff0c\u7528\u6237\u524d\u516d\u6b21\u5237\u65b0\u63a8\u8350\u9891\u9053\u7684\u5176\u4e2d\u4e00\u6b21\u7684\u7b2c\u56db\u4f4d\u3002<\/p>\n

12\u3001CTR<\/strong>\uff08Click-Through-Rate\uff09\u5373\u70b9\u51fb\u7387\u3002\u70b9\u51fb\u7387\uff1d\u70b9\u51fb\u6570\/\u5c55\u793a\u6570\u3002\u6295\u653e\u7b56\u7565\u4e2d\u8bbe\u7f6e\u7684\u4eba\u7fa4\u3001\u5730\u57df\u3001\u51fa\u4ef7\u4ee5\u53ca\u521b\u610f\u7b49\u90fd\u662f\u5f71\u54cd\u70b9\u51fb\u7387\u9ad8\u4f4e\u7684\u91cd\u8981\u56e0\u7d20\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

1\u3001DSP\uff1a\u5168\u79f0\u201cDemand-Side Platform\u201d\uff0c\u9700\u6c42\u65b9\u5e73\u53f0\uff0c\u662f\u4e3a\u5e7f\u544a\u4e3b\u3001\u4ee3\u7406\u5546\u63d0\u4f9b\u4e00\u4e2a\u7efc\u5408\u6027\u7684\u7ba1 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-103","post","type-post","status-publish","format-standard","hentry","category-biji"],"_links":{"self":[{"href":"https:\/\/www.gaoxigang.com\/index.php\/wp-json\/wp\/v2\/posts\/103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gaoxigang.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gaoxigang.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gaoxigang.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gaoxigang.com\/index.php\/wp-json\/wp\/v2\/comments?post=103"}],"version-history":[{"count":0,"href":"https:\/\/www.gaoxigang.com\/index.php\/wp-json\/wp\/v2\/posts\/103\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.gaoxigang.com\/index.php\/wp-json\/wp\/v2\/media?parent=103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gaoxigang.com\/index.php\/wp-json\/wp\/v2\/categories?post=103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gaoxigang.com\/index.php\/wp-json\/wp\/v2\/tags?post=103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}