{"id":113,"date":"2019-05-27T23:15:17","date_gmt":"2019-05-27T15:15:17","guid":{"rendered":"http:\/\/www.gaoxigang.com\/?p=113"},"modified":"2019-05-27T23:15:17","modified_gmt":"2019-05-27T15:15:17","slug":"%e4%ba%92%e8%81%94%e7%bd%91dsp%e5%b9%bf%e5%91%8a%e7%b3%bb%e7%bb%9f%e6%9e%b6%e6%9e%84%e5%8f%8a%e5%85%b3%e9%94%ae%e6%8a%80%e6%9c%af%e8%a7%a3%e6%9e%90%ef%bc%88%e8%bd%ac%ef%bc%89","status":"publish","type":"post","link":"https:\/\/www.gaoxigang.com\/index.php\/2019\/05\/27\/%e4%ba%92%e8%81%94%e7%bd%91dsp%e5%b9%bf%e5%91%8a%e7%b3%bb%e7%bb%9f%e6%9e%b6%e6%9e%84%e5%8f%8a%e5%85%b3%e9%94%ae%e6%8a%80%e6%9c%af%e8%a7%a3%e6%9e%90%ef%bc%88%e8%bd%ac%ef%bc%89\/","title":{"rendered":"\u4e92\u8054\u7f51DSP\u5e7f\u544a\u7cfb\u7edf\u67b6\u6784\u53ca\u5173\u952e\u6280\u672f\u89e3\u6790\uff08\u8f6c\uff09"},"content":{"rendered":"<div>\n<div>\n<h3><b>\u5e7f\u544a\u548c\u7f51\u7edc\u6e38\u620f\u662f\u4e92\u8054\u7f51\u4f01\u4e1a\u4e3b\u8981\u7684\u76c8\u5229\u6a21\u5f0f<\/b><\/h3>\n<p>\u5e7f\u544a\u662f\u5e7f\u544a\u4e3b\u901a\u8fc7\u5a92\u4f53\u4ee5\u5c3d\u53ef\u80fd\u4f4e\u6210\u672c\u7684\u65b9\u5f0f\u4e0e\u7528\u6237\u8fbe\u6210\u63a5\u89e6\u7684\u5546\u4e1a\u884c\u4e3a\u3002\u4e5f\u5c31\u662f\u8bf4\u6309\u7167\u67d0\u79cd\u5e02\u573a\u610f\u56fe\u63a5\u89e6\u76f8\u5e94\u4eba\u7fa4\uff0c\u5f71\u54cd\u5176\u4e2d\u6f5c\u5728\u7528\u6237\uff0c\u4f7f\u5176\u9009\u62e9\u5e7f\u544a\u4e3b\u4ea7\u54c1\u7684\u51e0\u7387\u589e\u52a0\uff0c\u6216\u5bf9\u5e7f\u544a\u4e3b\u54c1\u724c\u4ea7\u751f\u8ba4\u540c\uff0c\u901a\u8fc7\u957f\u671f\u7684\u5f71\u54cd\u9010\u6b65\u5f62\u6210\u7528\u6237\u5bf9\u54c1\u724c\u7684\u8f6c\u5316\u3002<\/p>\n<p>\u4e00\u4e2a\u597d\u7684DSP\u7cfb\u7edf\u9700\u8981\u6ee1\u8db3\uff1a<\/p>\n<p>\u62e5\u6709\u5f3a\u5927\u7684RTB(Real-Time Bidding)\u7684\u57fa\u7840\u8bbe\u65bd\u548c\u80fd\u529b\u3002<\/p>\n<p>\u62e5\u6709\u5148\u8fdb\u7684\u7528\u6237\u5b9a\u5411(Audience Targeting)\u6280\u672f\u3002<\/p>\n<p><b>\u9996\u5148<\/b>\uff0cDSP\u5bf9\u5176\u6570\u636e\u8fd0\u7b97\u6280\u672f\u548c\u901f\u5ea6\u8981\u6c42\u975e\u5e38\u4e4b\u9ad8\u3002\u4ece\u666e\u901a\u7528\u6237\u5728\u6d4f\u89c8\u5668\u4e2d\u5730\u5740\u680f\u8f93\u5165\u7f51\u7ad9\u7684\u7f51\u5740\uff0c\u5230\u7528\u6237\u770b\u5230\u9875\u9762\u4e0a\u7684\u5185\u5bb9\u548c\u5e7f\u544a\u8fd9\u77ed\u77ed\u51e0\u767e\u6beb\u79d2\u4e4b\u5185\uff0c\u5c31\u9700\u8981\u53d1\u751f\u4e86\u597d\u51e0\u4e2a\u7f51\u7edc\u5f80\u8fd4(Round Trip)\u7684\u4fe1\u606f\u4ea4\u6362\u3002<\/p>\n<p>Ad Exchange\u9996\u5148\u8981\u5411DSP\u53d1\u7ade\u4ef7(bidding)\u8bf7\u6c42\uff0c\u544a\u77e5DSP\u8fd9\u6b21\u66dd\u5149\u7684\u5c5e\u6027\uff0c\u5982\u7269\u6599\u7684\u5c3a\u5bf8\u3001\u5e7f\u544a\u4f4d\u51fa\u73b0\u7684URL\u548c\u7c7b\u522b\u3001\u4ee5\u53ca\u7528\u6237\u7684Cookie ID\u7b49\uff1bDSP\u63a5\u5230\u7ade\u4ef7\u8bf7\u6c42\u540e\uff0c\u4e5f\u5fc5\u987b\u5728\u51e0\u5341\u6beb\u79d2\u4e4b\u5185\u51b3\u5b9a\u662f\u5426\u7ade\u4ef7\u8fd9\u6b21\u66dd\u5149, \u5982\u679c\u51b3\u5b9a\u7ade\u4ef7\uff0c\u51fa\u4ec0\u4e48\u6837\u7684\u4ef7\u683c\uff0c\u7136\u540e\u628a\u7ade\u4ef7\u7684\u54cd\u5e94\u53d1\u56de\u5230Ad Exchange\u3002<\/p>\n<p>\u5982\u679cAd Exchange\u5224\u5b9a\u8be5DSP\u8d62\u5f97\u4e86\u8be5\u6b21\u7ade\u4ef7\uff0c\u8981\u5728\u6781\u77ed\u65f6\u95f4\u5185\u628aDSP\u6240\u4ee3\u8868\u7684\u5e7f\u544a\u4e3b\u7684\u5e7f\u544a\u8fc5\u901f\u9001\u5230\u7528\u6237\u7684\u6d4f\u89c8\u5668\u4e0a\u3002\u6574\u4e2a\u8fc7\u7a0b\u5982\u679c\u901f\u5ea6\u7a0d\u6162\uff0cAd 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Exchange\u6bcf\u4e00\u6b21\u4f20\u8fc7\u6765\u7684\u66dd\u5149\u673a\u4f1a\uff0c\u6839\u636e\u5173\u4e8e\u8fd9\u6b21\u66dd\u5149\u7684\u76f8\u5173\u6570\u636e\u6765\u51b3\u5b9a\u7ade\u4ef7\u7b56\u7565\u3002\u8fd9\u4e9b\u6570\u636e\u5305\u62ec\u672c\u6b21\u66dd\u5149\u6240\u5728\u7f51\u7ad9\u3001\u9875\u9762\u7684\u4fe1\u606f\uff0c\u4ee5\u53ca\u66f4\u4e3a\u5173\u952e\u672c\u6b21\u66dd\u5149\u7684\u53d7\u4f17\u4eba\u7fa4\u5c5e\u6027\uff0c\u4eba\u7fa4\u5b9a\u5411\u7684\u5206\u6790\u76f4\u63a5\u51b3\u5b9aDSP\u7684\u7ade\u4ef7\u7b56\u7565\u3002DSP\u5728\u6574\u4e2a\u8fc7\u7a0b\u4e2d\uff0c\u901a\u8fc7\u8fd0\u7528\u81ea\u5df1\u4eba\u7fa4\u5b9a\u5411\u6280\u672f\u6765\u5206\u6790\uff0c\u6240\u5f97\u51fa\u7684\u5206\u6790\u7ed3\u679c\u5c06\u76f4\u63a5\u5f71\u54cd\u5e7f\u544a\u4e3b\u7684\u5e7f\u544a\u6295\u653e\u6548\u679c\u3002<\/p>\n<h3>\u6b64\u6b21\u5206\u4eab\u4e3b\u8981\u9488\u5bf9\u4ee5\u4e0b\u51e0\u4e2a\u65b9\u9762\uff0c\u63cf\u8ff0DSP\u5e7f\u544a\u7cfb\u7edf\u67b6\u6784\u53ca\u5173\u952e\u6280\u672f\uff1a<\/h3>\n<p>\u5e7f\u544a\u7cfb\u7edf\u6982\u5ff5\u4ecb\u7ecd<\/p>\n<p>\u5e7f\u544a\u7cfb\u7edf\u4e1a\u52a1\u6d41\u7a0b<\/p>\n<p>DSP\u7cfb\u7edf\u67b6\u6784<\/p>\n<p>RTB\u7ade\u4ef7\u5f15\u64ce\u7ed3\u6784<\/p>\n<p>\u70b9\u51fb\u7387\u9884\u6d4b<\/p>\n<p>DMP\u6570\u636e\u5904\u7406\u67b6\u6784<\/p>\n<p>\u53d7\u4f17\u5b9a\u5411\u5212\u5206<\/p>\n<p>\u7528\u6237\u753b\u50cf\u4e0e\u5e7f\u544a\u7cfb\u7edf\u53cd\u4f5c\u5f0a<\/p>\n<div class=\"image-package\">\n<div class=\"image-container\">\n<div class=\"image-container-fill\"><\/div>\n<div class=\"image-view\" data-width=\"800\" data-height=\"449\"><img decoding=\"async\" class=\"\" src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-f9a7838f1b46f862.png?imageMogr2\/auto-orient\/strip%7CimageView2\/2\/w\/800\/format\/webp\" data-original-src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-f9a7838f1b46f862.png\" data-original-width=\"800\" data-original-height=\"449\" data-original-format=\"image\/png\" data-original-filesize=\"219037\" \/><\/div>\n<\/div>\n<div class=\"image-caption\"><\/div>\n<\/div>\n<h3>\u7a0b\u5e8f\u5316\u8d2d\u4e70\u7684\u7279\u70b9<\/h3>\n<p>\u4e0b\u56fe\u662f\u5728DSP\u4ea7\u751f\u4e4b\u524d\u548c\u4ea7\u751f\u4e4b\u540e\u5e7f\u544a\u884c\u4e1a\u7684\u4e24\u79cd\u6700\u5e38\u89c1\u4ea7\u4e1a\u94fe<\/p>\n<div class=\"image-package\">\n<div class=\"image-container\">\n<div class=\"image-container-fill\"><\/div>\n<div class=\"image-view\" data-width=\"800\" data-height=\"454\"><img decoding=\"async\" class=\"\" src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-73297d0405b5b37f.png?imageMogr2\/auto-orient\/strip%7CimageView2\/2\/w\/800\/format\/webp\" data-original-src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-73297d0405b5b37f.png\" data-original-width=\"800\" data-original-height=\"454\" data-original-format=\"image\/png\" data-original-filesize=\"274468\" \/><\/div>\n<\/div>\n<div class=\"image-caption\"><\/div>\n<\/div>\n<p><b>\u4f20\u7edf\u7684\u5e7f\u544a\u6295\u653e<\/b>\u6a21\u5f0f\u7684\u4ea7\u4e1a\u94fe\u662f\u5e7f\u544a\u4e3b\u901a\u8fc7\u5e7f\u544a\u4ee3\u7406\uff0c\u4ee5\u5e7f\u544a\u7f51\u7edc\/\u8054\u76df\u4e3a\u6e20\u9053\u5728\u5a92\u4f53\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\uff0c\u8fbe\u5230\u63a5\u89e6\u53d7\u4f17\u7684\u76ee\u7684\u7684\u8fc7\u7a0b\u3002<\/p>\n<p>\u8fd9\u79cd\u6a21\u5f0f\u7684\u597d\u5904\u662f\u5a92\u4f53\u7f51\u7ad9\u53ef\u4ee5\u901a\u8fc7\u901a\u8fc7\u5305\u6bb5\u6216CPS\u7684\u6a21\u5f0f\u53ef\u4ee5\u552e\u51fa\u81ea\u5df1\u7684\u5e7f\u544a\u4f4d\uff0c\u4f46\u662f\u8fd9\u7c7b\u552e\u51fa\u662f\u504f\u7c97\u653e\u578b\u7684\uff0c\u957f\u671f\u540c\u7c7b\u578b\u7684\u5e7f\u544a\u6295\u653e\uff0c\u53d7\u4f17\u4f1a\u89c6\u89c9\u75b2\u52b3\uff0c\u70b9\u51fb\u7387\u4f1a\u4e0b\u964d\uff0c\u8f6c\u5316\u4e5f\u4f1a\u968f\u4e4b\u4e0b\u964d\u3002\u4e3a\u4e86\u80fd\u591f\u83b7\u5f97\u66f4\u591a\u7684\u6536\u76ca\uff0c\u5a92\u4f53\u5fc5\u987b\u901a\u8fc7\u5dee\u5f02\u5316\u9500\u552e\u7ec6\u5206\u81ea\u5df1\u7684\u5e7f\u544a\u4f4d\u548c\u53d7\u4f17\u3002\u800c\u4e8b\u5b9e\u4e0a\u663e\u793a\u5e7f\u544a\u9886\u57df\u6700\u521d\u7684\u5b9a\u5411\u6295\u653e\u7684\u6700\u521d\u52a8\u673a\u662f\u4f9b\u7ed9\u65b9\u62c6\u5206\u6d41\u91cf\u4ee5\u83b7\u5f97\u66f4\u9ad8\u7684\u8425\u6536\u3002\u597d\u7684\u4f4d\u7f6e\uff0c\u901a\u8fc7\u5305\u6bb5\u901a\u5e38\u4f1a\u4f9b\u4e0d\u5e94\u6c42\uff0c\u4f46\u662f\u5bf9\u4e8e\u957f\u5c3e\u6d41\u91cf\u901a\u5e38\u662f\u4f1a\u65e0\u4eba\u95ee\u6d25\uff0c\u5373\u4fbf\u662f\u5bf9\u4e8e\u5e7f\u544a\u4e3b\u6765\u8bf4\u540c\u4e00\u4e2a\u6f5c\u5728\u5ba2\u6237\u5728\u5927\u5a92\u4f53\u51fa\u73b0\u4f1a\u6709\u5e7f\u544a\u4e3b\u5305\u6bb5\u8fdb\u884c\u8d2d\u4e70\uff0c\u4f46\u662f\u5728\u5c0f\u7f51\u7ad9\u51fa\u73b0\u5c31\u4f1a\u6ca1\u4eba\u4e70\u3002\u4e8b\u5b9e\u4e0a\u6f5c\u5728\u5ba2\u6237\u5728\u54ea\u91cc\u51fa\u73b0\u5bf9\u4e8e\u5e7f\u544a\u4e3b\u90fd\u662f\u540c\u4e00\u4e2a\u4eba\uff0c\u5982\u679c\u80fd\u663e\u793a\u4e0e\u5ba2\u6237\u9700\u6c42\u76f8\u543b\u5408\u6216\u63a5\u8fd1\u7684\u5e7f\u544a\u5c31\u6709\u53ef\u80fd\u4ea7\u751f\u8f6c\u5316\u3002\u5728\u5c06\u4f18\u8d28\u5e7f\u544a\u4f4d\u5305\u6bb5\u552e\u51fa\u540e\uff0c\u5982\u679c\u5bf9\u7528\u6237\u6709\u8db3\u591f\u7684\u8ba4\u8bc6\uff0c\u6709\u8db3\u591f\u591a\u4e0d\u540c\u7c7b\u578b\u7684\u5e7f\u544a\u4e3b\uff0c\u5728\u6d41\u91cf\u53ef\u4ee5\u62c6\u5206\u5230\u5355\u6b21\u5c55\u73b0\u7684\u8d2d\u4e70\u7c92\u5ea6\uff0c\u5c31\u6709\u53ef\u80fd\u4f9d\u636e\u4e0d\u540c\u7684\u53d7\u4f17\u5b9a\u5411\u4e3a\u6bcf\u4e2a\u5e7f\u544a\u4e3b\u627e\u5230\u5408\u9002\u7684\u4eba\u7fa4\u548c\u6d41\u91cf\u3002<\/p>\n<p><b>\u7a0b\u5e8f\u5316\u8d2d\u4e70<\/b>\u98a0\u8986\u4e86\u539f\u6709\u5e7f\u544a\u4ea7\u4e1a\u94fe\uff0c\u5f62\u6210\u4e86\u5168\u65b0\u7684\u4ea7\u4e1a\u94fe\u3002<\/p>\n<p>\u9274\u4e8e\u7fa4\u91cc\u6709\u5f88\u591a\u4eba\u4e0d\u662f\u505a\u5e7f\u544a\u7cfb\u7edf\u7684\uff0c\u4e3a\u4e86\u80fd\u591f\u5728\u540e\u7eed\u7684\u4ecb\u7ecd\u8fc7\u7a0b\u4e2d\u66f4\u5bb9\u6613\u7406\u89e3\u4ecb\u7ecd\u7684\u5185\u5bb9\uff0c\u8fd9\u91cc\u5148\u4ecb\u7ecd\u4e00\u4e9b\u5e7f\u544a\u884c\u4e1a\u4e2d\u5e38\u89c1\u7684\u4e00\u4e9b\u6982\u5ff5\u3002<\/p>\n<div class=\"image-package\">\n<div class=\"image-container\">\n<div class=\"image-container-fill\"><\/div>\n<div class=\"image-view\" data-width=\"800\" data-height=\"485\"><img decoding=\"async\" class=\"\" src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-301770ae6c2c8451.png?imageMogr2\/auto-orient\/strip%7CimageView2\/2\/w\/800\/format\/webp\" data-original-src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-301770ae6c2c8451.png\" data-original-width=\"800\" data-original-height=\"485\" data-original-format=\"image\/png\" data-original-filesize=\"270463\" \/><\/div>\n<\/div>\n<div class=\"image-caption\"><\/div>\n<\/div>\n<p><b>DSP\uff08Demand Side Platform\uff09<\/b>\uff0c\u662f\u5e7f\u544a\u9700\u6c42\u65b9\u5e73\u53f0\uff0cDSP\u4e3a\u5e7f\u544a\u4e3b\u63d0\u4f9b\u8de8\u5a92\u4ecb\u3001\u8de8\u5e73\u53f0\u3001\u8de8\u7ec8\u7aef\u7684\u7684\u5e7f\u544a\u6295\u653e\u5e73\u53f0\uff0c\u901a\u8fc7\u6570\u636e\u6574\u5408\u3001\u5206\u6790\u5b9e\u73b0\u57fa\u4e8e\u53d7\u4f17\u7684\u7cbe\u51c6\u6295\u653e\uff0c\u5e76\u4e14\u5b9e\u65f6\u76d1\u63a7\u4e0d\u65ad\u4f18\u5316\u3002<\/p>\n<p><b>RTB\uff08Real Time Bidding\uff09<\/b>\u5b9e\u65f6\u7ade\u4ef7\u662fDSP\u3001\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\u7b49\u5728\u7f51\u7edc\u5e7f\u544a\u6295\u653e\u4e2d\u91c7\u7528\u7684\u4e3b\u8981\u552e\u5356\u5f62\u5f0f\uff0c\u4f1a\u5728\u6781\u7aef\u7684\u65f6\u95f4\u5185\uff08\u901a\u5e38\u662f50~100\u6beb\u79d2\u4ee5\u5185\uff09\u901a\u8fc7\u5bf9\u76ee\u6807\u53d7\u4f17\u7ade\u4ef7\u7684\u65b9\u5f0f\u83b7\u5f97\u8be5\u6b21\u5e7f\u544a\u7684\u5c55\u73b0\uff0cRTB\u7684\u8d2d\u4e70\u65b9\u5f0f\u65e0\u8bba\u5728PC\u7aef\u6216\u662f\u79fb\u52a8\u7aef\u5747\u53ef\u4ee5\u5b9e\u73b0\u3002<\/p>\n<p><b>\u7a0b\u5e8f\u5316\u8d2d\u4e70\uff08Programmatic Buying\uff09<\/b>\u6839\u636e\u5e7f\u544a\u4e3b\u5b9a\u4e49\u7684\u671f\u671b\u53d7\u4f17\uff0c\u7cfb\u7edf\u5e2e\u52a9\u5176\u627e\u51fa\u4f18\u9009\u7684\u5a92\u4f53\u6765\u8d2d\u4e70\u53d7\u4f17\uff0c\u4e3a\u5e7f\u544a\u4e3b\u63d0\u51fa\u6700\u4f18\u5a92\u4ecb\u91c7\u4e70\u8ba1\u5212\uff0c\u901a\u8fc7\u7a0b\u5e8f\u5316\u8d2d\u4e70\u7684\u65b9\u5f0f\u6267\u884c\uff0c\u5e76\u6309\u7167\u671f\u671b\u7684\u5468\u671f\u53cd\u9988\u76d1\u6d4b\u7ed3\u679c\uff0c\u5e76\u5bf9\u540e\u7eed\u6295\u653e\u8fdb\u884c\u4f18\u5316\u3002\u5305\u62ec\u4f46\u4e0d\u4ec5\u9650\u4e8eRTB\u8d2d\u4e70\u3002<\/p>\n<p>\u6700\u5e38\u89c1\u7684DSP\u884c\u4e1a\u4e2d\u7684\u4f9b\u9700\u4e1a\u52a1\u6d41\uff0c\u5e7f\u544a\u4e3b\u4f5c\u4e3a\u9700\u6c42\u65b9\uff0c\u6f5c\u5728\u5ba2\u6237\u662f\u6700\u7ec8\u7684\u53d7\u4f17\uff0c\u4e2d\u95f4\u7a7f\u63d2\u7740\u4ee3\u7406\u673a\u6784\uff0cDSP\uff0cAdNetwork\uff0cAdExchange,SSP\u548c\u4f9b\u5e94\u65b9\u4e5f\u5c31\u662f\u5a92\u4f53\u3002<\/p>\n<div class=\"image-package\">\n<div class=\"image-container\">\n<div class=\"image-container-fill\"><\/div>\n<div class=\"image-view\" data-width=\"800\" data-height=\"448\"><img decoding=\"async\" class=\"\" src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-cec710d2c3c8f936.png?imageMogr2\/auto-orient\/strip%7CimageView2\/2\/w\/800\/format\/webp\" data-original-src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-cec710d2c3c8f936.png\" data-original-width=\"800\" data-original-height=\"448\" data-original-format=\"image\/png\" data-original-filesize=\"280136\" \/><\/div>\n<\/div>\n<div class=\"image-caption\"><\/div>\n<\/div>\n<p>\u4e0b\u56fe\u662fDSP\u5e73\u53f0\u7684\u5e7f\u544a\u6295\u653e\u6d41\u7a0b\uff0c\u6295\u653e\u8fc7\u7a0b\u4e2d\u6d89\u53ca\u5230\u5e7f\u544a\u53d7\u4f17\uff0c\u5a92\u4f53\u7f51\u7ad9\uff0cadx\u548cdsp\uff0c\u5206\u522b\u6807\u6ce8\u4e86\u5e7f\u544a\u6295\u653e\u5404\u9636\u6bb5\u4f34\u968f\u53d1\u751f\u7684\u4e8b\u4ef6\u3002\u4ece1~7\u6b65\u4e4b\u95f4\u53ea\u5141\u8bb8100ms\u4e4b\u5185\u7684\u5ef6\u65f6\uff0c\u5426\u5219\u5e7f\u544a\u53d7\u4f17\u5c31\u4f1a\u89c9\u5f97\u7f51\u9875\u52a0\u8f7d\u901f\u5ea6\u592a\u6162\u800c\u9009\u62e9\u79bb\u5f00\u3002<\/p>\n<div class=\"image-package\">\n<div class=\"image-container\">\n<div class=\"image-container-fill\"><\/div>\n<div class=\"image-view\" data-width=\"800\" data-height=\"457\"><img decoding=\"async\" class=\"\" src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-34b2fa4f4a61923c.png?imageMogr2\/auto-orient\/strip%7CimageView2\/2\/w\/800\/format\/webp\" data-original-src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-34b2fa4f4a61923c.png\" data-original-width=\"800\" data-original-height=\"457\" data-original-format=\"image\/png\" data-original-filesize=\"258963\" \/><\/div>\n<\/div>\n<div class=\"image-caption\"><\/div>\n<\/div>\n<p><b>\u5728\u7ebf\u5e7f\u544a\u7684\u6838\u5fc3\u95ee\u9898<\/b><\/p>\n<div class=\"image-package\">\n<div class=\"image-container\">\n<div class=\"image-container-fill\"><\/div>\n<div class=\"image-view\" data-width=\"800\" data-height=\"454\"><img decoding=\"async\" class=\"\" src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-7adc2fa5b3eb9ba6.png?imageMogr2\/auto-orient\/strip%7CimageView2\/2\/w\/800\/format\/webp\" data-original-src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-7adc2fa5b3eb9ba6.png\" data-original-width=\"800\" data-original-height=\"454\" data-original-format=\"image\/png\" data-original-filesize=\"196104\" \/><\/div>\n<\/div>\n<div class=\"image-caption\"><\/div>\n<\/div>\n<p>\u9700\u8981\u5728\u7279\u5b9a\u7528\u6237\uff0c\u5728\u6307\u5b9a\u4e0a\u4e0b\u6587\u7684\u73af\u5883\u4e0b\uff0c\u627e\u5230\u6700\u5408\u9002\u7684\u5e7f\u544a\uff0c\u8fdb\u884c\u6295\u653e\uff0c\u5e76\u5c3d\u53ef\u80fd\u4ea7\u751f\u8f6c\u5316\u3002<\/p>\n<h3><b>\u5728\u7ebf\u5e7f\u544a\u7684\u6311\u6218<\/b><\/h3>\n<p>\u5927\u89c4\u6a21<\/p>\n<p>\u767e\u4e07\u91cf\u7ea7\u9875\u9762\uff0c\u5341\u4ebf\u91cf\u7ea7\u7528\u6237\uff0c\u9700\u8981\u88ab\u5206\u6790\u5904\u7406<\/p>\n<p>\u9ad8\u5e76\u53d1\u5728\u7ebf\u6295\u653e\uff08\u6bcf\u5929\u5904\u7406\u767e\u4ebf\u6b21\u5e7f\u544a\u4ea4\u6613\u8bf7\u6c42\uff09<\/p>\n<p>\u65f6\u5ef6\u8981\u6c42\u4e25\u683c\uff08adx\u901a\u5e38\u8981\u6c42\u7ade\u4ef7\u54cd\u5e94\u65f6\u95f4\u5728100ms\u5b8c\u6210\uff09<\/p>\n<p>\u7528\u6237\u5b9a\u5411\u52a8\u6001\u53d8\u5316<\/p>\n<p>\u7528\u6237\u7684\u5173\u6ce8\u70b9\u548c\u8d2d\u7269\u5174\u8da3\u53d8\u5316\u4f1a\u6bd4\u8f83\u9891\u7e41\uff0c\u9700\u8981\u80fd\u591f\u53ca\u65f6\u66f4\u65b0\u7528\u6237\u753b\u50cf<\/p>\n<p>\u4e0a\u4e0b\u6587\u6761\u4ef6\u53d8\u5316\u9891\u7e41<\/p>\n<p>\u7528\u6237\u548c\u4e0a\u4e0b\u6587\u591a\u6837\u5316\u7684\u73af\u5883\u4e00\u8d77\u7528\u4e8e\u5e7f\u544a\u5019\u9009\u68c0\u7d22<\/p>\n<h3><b>DSP\u7cfb\u7edf\u67b6\u6784<\/b><\/h3>\n<div class=\"image-package\">\n<div class=\"image-container\">\n<div class=\"image-container-fill\"><\/div>\n<div class=\"image-view\" data-width=\"800\" data-height=\"448\"><img decoding=\"async\" class=\"\" src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-0af62e1575f8658a.png?imageMogr2\/auto-orient\/strip%7CimageView2\/2\/w\/800\/format\/webp\" data-original-src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-0af62e1575f8658a.png\" data-original-width=\"800\" data-original-height=\"448\" data-original-format=\"image\/png\" data-original-filesize=\"313929\" \/><\/div>\n<\/div>\n<div class=\"image-caption\"><\/div>\n<\/div>\n<p>\u4e0a\u56fe\u662f\u4e3b\u8981\u6a21\u5757\u7684\u6d41\u7a0b\u56fe\u6d89\u53ca\u5230\u7684\u89d2\u8272\u5305\u62ec\u5e7f\u544a\u4e3b\u7f51\u7ad9\uff0c\u5a92\u4f53\u7f51\u7ad9\uff0c\u5e7f\u544a\u7f51\u7edc\u548cDSP\uff0c\u4ee5\u53caDSP\u5185\u90e8\u7684\u76f8\u5173\u6a21\u5757\uff0c\u5982\uff1aRTB\u5f15\u64ce\uff0c\u4e1a\u52a1\u5e73\u53f0\uff0c\u65e5\u5fd7\u6536\u96c6\u7cfb\u7edf\uff0cDMP\uff0cCM\u548c\u53cd\u4f5c\u5f0a\u7cfb\u7edf\u3002<\/p>\n<p>\u6295\u653e\u524dDSP\u4f1a\u8981\u6c42\u5728\u5e7f\u544a\u4e3b\u7f51\u7ad9\u5e03\u7801\uff0c\u540c\u65f6\u5728DSP\u7684\u4e1a\u52a1\u5e73\u53f0\u4e2d\u5f55\u5165\u5e7f\u544a\u6295\u653e\u7684\u9700\u6c42\uff0c\u5982\u6295\u653e\u91d1\u989d\uff0c\u6295\u653e\u6392\u671f\uff0c\u6295\u653e\u5b9a\u5411\uff08\u5982\u5730\u57df\uff0c\u5174\u8da3\uff0c\u5e74\u9f84\u7b49\uff09\uff0c\u6700\u9ad8\u9650\u4ef7\u3002<\/p>\n<p>\u5f53\u8bbf\u5ba2\uff08\u5373\u6f5c\u5728\u7684\u6d88\u8d39\u8005\uff09\u4ece\u5de6\u4e0a\u89d2\u8bbf\u95ee\u5e7f\u544a\u4e3b\u7f51\u7ad9\u5f00\u59cb\uff0c\u8bbf\u5ba2\u5728\u5e7f\u544a\u4e3b\u7f51\u7ad9\u4e0a\u7684\u884c\u4e3a\u4f1a\u88ab\u6536\u96c6\uff0c\u540c\u65f6DSP\u4f1a\u4e0eADX\u548cSSP\u8fdb\u884cCookie Mapping\uff0c\u5f62\u6210\u65e5\u5fd7\u8fdb\u884c\u5904\u7406\uff0c\u5f62\u6210\u56de\u5934\u5ba2\u76f8\u5173\u7684\u884c\u4e3a\u6570\u636e\u6807\u7b7e\u3002<\/p>\n<p>\u5f53\u8bbf\u5ba2\u5b8c\u6210\u5bf9\u5e7f\u544a\u4e3b\u7f51\u7ad9\u7684\u8bbf\u95ee\uff0c\u53bb\u5176\u4ed6\u5a92\u4f53\u7f51\u7ad9\u8fdb\u884c\u8bbf\u95ee\u65f6\uff0c\u76f8\u5e94\u7684\u5a92\u4f53\u5e7f\u544a\u4f4d\u6839\u636e\u4e8b\u5148\u5d4c\u5165\u7684\u5e7f\u544a\u4ee3\u7801\u5411\u5e7f\u544a\u7f51\u7edc\u53d1\u8d77\u5e7f\u544a\u8bf7\u6c42\uff0c\u5e7f\u544a\u7f51\u7edc\u4f1a\u5c06\u5e7f\u544a\u8bf7\u6c42\u5c01\u88c5\u6210http\u5934 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class=\"image-package\">\n<div class=\"image-container\">\n<div class=\"image-container-fill\"><\/div>\n<div class=\"image-view\" data-width=\"800\" data-height=\"459\"><img decoding=\"async\" class=\"\" src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-a43c8b0492d37209.png?imageMogr2\/auto-orient\/strip%7CimageView2\/2\/w\/800\/format\/webp\" data-original-src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-a43c8b0492d37209.png\" data-original-width=\"800\" data-original-height=\"459\" data-original-format=\"image\/png\" data-original-filesize=\"359580\" \/><\/div>\n<\/div>\n<div class=\"image-caption\"><\/div>\n<\/div>\n<p>RTB\u5f15\u64ce\u662fDSP\u7cfb\u7edf\u7684\u6838\u5fc3\uff0c\u662f\u5b9e\u73b0\u9ad8\u5e76\u53d1\u5b9e\u65f6\u53cd\u9988\u7684\u5173\u952e\uff0cRTB\u5bf9\u5916\u4ee5HTTP\u670d\u52a1\u5f62\u5f0f\u66b4\u9732\u63a5\u53e3\uff0c\u5f53\u5a92\u4f53\u4e0a\u7684js\u88ab\u89e6\u53d1\uff0cadx\/ssp\u6536\u5230js\u8bf7\u6c42\u540e\u4f1a\u5c06\u8bf7\u6c42\u5c01\u88c5\u6210http\u5934 pb\u4f53(protocol buffer,\u8c37\u6b4c\u5b9a\u4e49\u7684\u5e8f\u5217\u5316\u6570\u636e\u4ea4\u6362\u683c\u5f0f)\u7684\u65b9\u5f0f\u4f5c\u4e3a\u5ba2\u6237\u7aef\u8fde\u63a5RTB\uff0cRTB\u5bf9http\u6d88\u606f\u6309\u7167\u4e8b\u5148\u7ea6\u5b9a\u89e3\u5305\u5728\u5185\u90e8\u4f9d\u9760\u76f8\u5173\u6570\u636e\u8fdb\u884c\u8ba1\u7b97\uff0c\u6700\u7ec8\u8fd4\u56depb\u6216json\u683c\u5f0f\u7684\u51fa\u4ef7\u548c\u5e7f\u544a\u4ee3\u7801\u7ed9\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\u3002<b>RTB 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class=\"image-package\">\n<div class=\"image-container\">\n<div class=\"image-container-fill\"><\/div>\n<div class=\"image-view\" data-width=\"800\" data-height=\"448\"><img decoding=\"async\" class=\"\" src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-00c7d6875859c295.png?imageMogr2\/auto-orient\/strip%7CimageView2\/2\/w\/800\/format\/webp\" data-original-src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-00c7d6875859c295.png\" data-original-width=\"800\" data-original-height=\"448\" data-original-format=\"image\/png\" data-original-filesize=\"263836\" \/><\/div>\n<\/div>\n<div class=\"image-caption\"><\/div>\n<\/div>\n<p>\u7531\u4e8e\u4e00\u4e2adsp\u8981\u63a5\u89e6\u5230\u5c3d\u53ef\u80fd\u591a\u7684\u6d41\u91cf\u548c\u7528\u6237\u624d\u6709\u53ef\u80fd\u627e\u5230\u7b26\u5408\u5e7f\u544a\u4e3b\u5b9a\u5411\u7684\u76ee\u6807\u53d7\u4f17\uff0c\u90a3dsp\u4e00\u5b9a\u8981\u5bf9\u63a5\u5f88\u591a\u7684adx\u548cssp\uff0c\u6765\u63a5\u53d7\u5c3d\u53ef\u80fd\u591a\u7684\u6d41\u91cf\u3002\u8bbe\u8ba1\u9002\u914d\u5668\u5c42\u7684\u76ee\u7684\u5c31\u662f\u5c06\u4e0d\u540cadx\u4e4b\u95f4\u7684\u6d41\u91cf\u683c\u5f0f\u5dee\u5f02\u6d88\u706d\u5728\u9002\u914d\u5668\u8fd9\u4e00\u5c42\uff0c\u5bf9\u4e8e\u8fdb\u5165\u7cfb\u7edf\u5185\u90e8\u7684\u6d41\u91cf\u90fd\u4e00\u89c6\u540c\u4ec1\uff0c\u7b80\u5316\u4e86rtb\u7cfb\u7edf\u7684\u590d\u6742\u6027\u3002RTB\u7cfb\u7edf\u5728\u8bbe\u8ba1\u4e4b\u521d\u5c31\u8003\u8651\u4e86AB\u6d4b\u8bd5\u7684\u73af\u8282\uff0c\u8ba9\u7b97\u6cd5\u7684\u6548\u679c\u80fd\u591f\u8fdb\u884c\u6a2a\u5411\u6bd4\u8f83\uff0c\u65b9\u4fbf\u7b97\u6cd5\u8fdb\u884c\u4f18\u5316\u3002RTB\u672c\u8eab\u662f\u4e0d\u5e26\u72b6\u6001\u7684\uff0c\u4e5f\u5c31\u662f\u8bf4\uff0c\u5b83\u53ea\u80fd\u4f9d\u9760\u5916\u90e8\u7684\u8f85\u52a9\u7cfb\u7edf\u63d0\u4f9b\u7684\u4fe1\u606f\uff0c\u5982\u70b9\u51fb\u7387\u9884\u6d4b\uff0c\u4eba\u7fa4\u5b9a\u5411\u548c\u53cd\u4f5c\u5f0a\u8fd9\u7c7b\u6a21\u5757\u63d0\u4f9b\u7684\u6570\u636e\u624d\u80fd\u5b9e\u73b0\u5feb\u901f\u53cd\u9988\u7684\u540c\u4e8b\u80fd\u6b63\u786e\u53cd\u9988\u3002<\/p>\n<p><b>DMP<\/b><\/p>\n<p>\u5bf9\u4e8eRTB\u7684\u8bbe\u8ba1\u5728\u540e\u7eed\u63d0\u95ee\u548c\u8ba8\u8bba\u7684\u73af\u8282\u6211\u4eec\u518d\u505a\u8fdb\u4e00\u6b65\u5206\u6790\uff0c\u4e0b\u9762\u8bb2\u4e00\u4e0bDSP\u7cfb\u7edf\u4e2d\u9664\u4e86RTB\u4e4b\u5916\u7684\u53e6\u5916\u4e00\u4e2a\u6838\u5fc3\uff1a<b>DMP<\/b><\/p>\n<p>\u9996\u5148\u9700\u8981\u5b9a\u4e49\u4e00\u4e0b\u5e7f\u544a\u6295\u653e\u8fc7\u7a0b\u4e2d\u5173\u952e\u7684\u4e00\u4e9b\u6570\u636e\uff1a<\/p>\n<div class=\"image-package\">\n<div class=\"image-container\">\n<div class=\"image-container-fill\"><\/div>\n<div class=\"image-view\" data-width=\"800\" data-height=\"442\"><img decoding=\"async\" class=\"\" src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-eafe6c1f80e56aa1.png?imageMogr2\/auto-orient\/strip%7CimageView2\/2\/w\/800\/format\/webp\" data-original-src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-eafe6c1f80e56aa1.png\" data-original-width=\"800\" data-original-height=\"442\" data-original-format=\"image\/png\" data-original-filesize=\"225947\" \/><\/div>\n<\/div>\n<div class=\"image-caption\"><\/div>\n<\/div>\n<div class=\"image-package\">\n<div class=\"image-container\">\n<div class=\"image-container-fill\"><\/div>\n<div class=\"image-view\" data-width=\"800\" data-height=\"448\"><img decoding=\"async\" class=\"\" src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-a85a9331ed1e17c2.png?imageMogr2\/auto-orient\/strip%7CimageView2\/2\/w\/800\/format\/webp\" data-original-src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-a85a9331ed1e17c2.png\" data-original-width=\"800\" data-original-height=\"448\" data-original-format=\"image\/png\" data-original-filesize=\"252854\" \/><\/div>\n<\/div>\n<div class=\"image-caption\"><\/div>\n<\/div>\n<h3>\u5e7f\u544a\u7cfb\u7edfDMP\u6570\u636e\u5904\u7406\u7684\u67b6\u6784<\/h3>\n<div class=\"image-package\">\n<div class=\"image-container\">\n<div class=\"image-container-fill\"><\/div>\n<div class=\"image-view\" data-width=\"800\" data-height=\"452\"><img decoding=\"async\" class=\"\" src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-9a268b975c6b5c40.png?imageMogr2\/auto-orient\/strip%7CimageView2\/2\/w\/800\/format\/webp\" data-original-src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-9a268b975c6b5c40.png\" data-original-width=\"800\" data-original-height=\"452\" data-original-format=\"image\/png\" data-original-filesize=\"328163\" \/><\/div>\n<\/div>\n<div class=\"image-caption\"><\/div>\n<\/div>\n<p>\u8ddf\u5927\u591a\u6570\u7684\u5927\u6570\u636e\u76f8\u5173\u7684\u7cfb\u7edf\u5f88\u76f8\u4f3c\uff0c\u57fa\u672c\u4e0a\u9003\u4e0d\u5f00\u90a3\u51e0\u6837\u4e1c\u897fHadoop\uff0cstorm\uff0credis\u7b49\u7b49:<\/p>\n<p>\u6570\u636e\u5904\u7406\u90e8\u5206\u7ed3\u5408\u4e86Hadoop\u7684\u79bb\u7ebf\u8ba1\u7b97\u3001Spark\u7684\u6279\u5904\u7406\u548cStorm\u7684\u6d41\u5f0f\u8ba1\u7b97\u3002<\/p>\n<p>HBase\u548cMySQL\u7528\u4e8e\u6700\u7ec8\u7ed3\u679c\u843d\u5730\u7528\u4e8e\u524d\u7aef\u67e5\u8be2\u3002<\/p>\n<p>ElasticSearch \u6709\u51c6\u5b9e\u65f6\u7d22\u5f15\uff0c\u7528\u4e8e\u660e\u7ec6\u6570\u636e\u5b9e\u65f6\u67e5\u8be2\u548c\u65f6\u95f4\u5e8f\u5217\u5386\u53f2\u56de\u6eaf\u7edf\u8ba1\u3002<\/p>\n<p>Spark\u5185\u7f6e\u7684\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u5e93MLLib\u4e3b\u8981\u4f7f\u7528\u5206\u7c7b\uff0c\u805a\u7c7bKMeans\uff0c\u534f\u540c\u8fc7\u6ee4\uff0c\u51b3\u7b56\u6811\uff0c\u903b\u8f91\u56de\u5f52\u3002<\/p>\n<p>\u7531\u4e8e\u4e4b\u524d\u5728\u7fa4\u91cc\u7684\u5206\u4eab\u4e2d,\u738b\u65b0\u6625@\u5927\u4f17\u70b9\u8bc4 \uff0c\u738b\u52b2@\u9177\u72d7\u97f3\u4e50 \u8bb2\u4e86\u5f88\u591astorm\u5b9e\u65f6\u5904\u7406\u548c\u5927\u6570\u636e\u67b6\u6784\u7684\u5185\u5bb9\uff0c\u4ed6\u4eec\u4e8c\u4f4d\u90fd\u662f\u5927\u6570\u636e\u9886\u57df\u7684\u5927\u4f6c\u4e86\uff0c\u6211\u5728\u8fd9\u91cc\u5c31\u4e0d\u73ed\u95e8\u5f04\u65a7\u4e86\uff0c\u7b80\u5355\u63d0\u4e00\u4e0b\u5e7f\u544a\u884c\u4e1a\u91cc\u662f\u600e\u4e48\u505a\u7684\uff0c\u57fa\u672c\u4e0a\u5927\u540c\u5c0f\u5f02\uff0c\u5927\u5bb6\u7528\u7684\u4e1c\u897f\u90fd\u5dee\u4e0d\u591a\u3002<\/p>\n<p>\u5bf9\u4e8e\u5e7f\u544a\u6295\u653e\u8981\u6295\u653e\u7684\u76ee\u6807\uff0c\u843d\u5b9e\u5728dmp\u4e2d\u5c31\u662f\u9700\u8981\u627e\u51fa\u76f8\u5e94\u7684\u53d7\u4f17\u5b9a\u5411\uff0c\u4e0b\u9762\u7b80\u5355\u5206\u6790\u4e00\u4e0b\u51e0\u7c7b\u53d7\u4f17\u5b9a\u5411\uff1a<\/p>\n<div class=\"image-package\">\n<div class=\"image-container\">\n<div class=\"image-container-fill\"><\/div>\n<div class=\"image-view\" data-width=\"774\" data-height=\"441\"><img decoding=\"async\" class=\"\" src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-41e52bcdbb4e366b.png?imageMogr2\/auto-orient\/strip%7CimageView2\/2\/w\/774\/format\/webp\" data-original-src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-41e52bcdbb4e366b.png\" data-original-width=\"774\" data-original-height=\"441\" data-original-format=\"image\/png\" data-original-filesize=\"126248\" \/><\/div>\n<\/div>\n<div class=\"image-caption\"><\/div>\n<\/div>\n<p>\u4e0a\u56fe\u662f\u5e7f\u544a\u6709\u6548\u6027\u6a21\u578b\u6839\u636e\u53d7\u4f17\u5b9a\u5411\u7684\u5b9a\u6027\u8bc4\u4f30\u8868\uff0c\u6c34\u5e73\u65b9\u5411\u662f\u5b9a\u5411\u6280\u672f\u5728\u5e7f\u544a\u4fe1\u606f\u63a5\u53d7\u8fc7\u7a0b\u4e2d\u6240\u8d77\u4f5c\u7528\u7684\u9636\u6bb5\uff0c\u5782\u76f4\u65b9\u5411\u662f\u5927\u81f4\u7684\u6548\u679c\u8bc4\u4ef7\uff08\u4ece\u4e0b\u5f80\u4e0a\u6548\u679c\u4f9d\u6b21\u5347\u9ad8\uff09\u3002<\/p>\n<p>\u6309\u7167\u8ba1\u7b97\u6846\u67b6\u4e0d\u540c\u8fd9\u4e9b\u53d7\u4f17\u5b9a\u5411\u53ef\u4ee5\u5206\u4e3a\u4e09\u7c7b\uff1a<\/p>\n<p>\u7528\u6237\u6807\u7b7et(u)\uff0c\u5373\u5728\u65f6\u95f4\u5e8f\u5217\u4e0a\u7528\u6237\u5386\u53f2\u884c\u4e3a\u4e3a\u4f9d\u636e\uff0c\u4e3a\u7528\u6237\u6253\u4e0a\u7684\u6807\u7b7e\u3002<\/p>\n<p>\u4e0a\u4e0b\u6587\u6807\u7b7et(c)\uff0c\u5373\u5f53\u524d\u7528\u6237\u8054\u7cfb\u4e0a\u4e0b\u6587\u5728\u5f53\u524d\u7684\u8bbf\u95ee\u884c\u4e3a\u8fbe\u5230\u7684\u5373\u65f6\u6807\u7b7e\u3002<\/p>\n<p>\u5e7f\u544a\u4e3b\u5b9a\u5236\u5316\u6807\u7b7et(a,u)\uff0c\u662f\u6839\u636e\u7279\u5b9a\u5e7f\u544a\u4e3b\u63d0\u4f9b\u7684\u7279\u5b9a\u7528\u6237\u7fa4\u5728\u5176\u7f51\u7ad9\u4e0a\u7684\u8bbf\u95ee\u884c\u4e3a\u6570\u636e\u52a0\u5de5\u6240\u5f97\u3002<\/p>\n<p>\u5176\u4e2d\uff1a\u5730\u57df\u5b9a\u5411\u3001\u9891\u9053\u5b9a\u5411\u548c\u4e0a\u4e0b\u6587\u5b9a\u5411\u5c5e\u4e8et(c)\u7684\u5b9a\u5411\u65b9\u5f0f\uff1b\u4eba\u53e3\u5c5e\u6027\u5b9a\u5411\u3001\u884c\u4e3a\u5b9a\u5411\u5c5e\u4e8et(u)\u7684\u5b9a\u5411\u65b9\u5f0f\uff1b<\/p>\n<p>\u800c\u91cd\u5b9a\u5411\u548cLook-alike\u5219\u662ft(a, u)\u7684\u5b9a\u5411\u65b9\u5f0f\u3002<\/p>\n<p>\u5730\u57df\u5b9a\u5411\u4e3b\u8981\u7528\u4e8e\u5546\u5bb6\u9500\u552e\u76ee\u6807\u5c40\u9650\u4e8e\u7279\u5b9a\u533a\u57df\u7684\u60c5\u51b5\u4e0b\uff1b<\/p>\n<p>\u4eba\u53e3\u5c5e\u6027\u4e3b\u8981\u5305\u62ec\u5e74\u9f84\uff0c\u6027\u522b\uff0c\u6536\u5165\uff0c\u5b66\u5386\u7b49\uff1b\u9891\u9053\u5b9a\u5411\u4e3b\u8981\u662f\u9488\u5bf9\u5a92\u4f53\u4fa7\u7279\u70b9\uff0c\u5bf9\u76f8\u5e94\u53d7\u4f17\u8fdb\u884c\u5212\u5206\uff1b\u4e0a\u4e0b\u6587\u5b9a\u5411\u4e3b\u8981\u662f\u6839\u636e\u5f53\u524d\u7f51\u9875\u7684\u5185\u5bb9\u4e0a\u4e0b\u6587\u63a8\u9001\u76f8\u5173\u5e7f\u544a\uff1b\u884c\u4e3a\u5b9a\u5411\u662f\u6839\u636e\u7528\u6237\u5386\u53f2\u8bbf\u95ee\u884c\u4e3a\uff0c\u4e86\u89e3\u7528\u6237\u559c\u597d\uff0c\u8fdb\u800c\u63a8\u9001\u76f8\u5173\u5e7f\u544a\uff1b\u7cbe\u786e\u4f4d\u7f6e\u5b9a\u5411\u662f\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\u6839\u636e\u7cbe\u786e\u7684\u5730\u7406\u4f4d\u7f6e\u6295\u653e\u5e7f\u544a\uff0c\u66f4\u805a\u5411\u4e0e\u5730\u57df\u6027\u975e\u5e38\u5f3a\u7684\u7684\u672c\u5730\u751f\u6d3b\u7c7b\u5e7f\u544a\u4e3b\uff1b<\/p>\n<p>\u91cd\u5b9a\u5411\u662f\u5bf9\u7279\u5b9a\u5e7f\u544a\u4e3b\u4e00\u5b9a\u65f6\u95f4\u6bb5\u5185\u8bbf\u5ba2\u6295\u653e\u5e7f\u544a\u4ee5\u63d0\u5347\u6548\u679c\u7684\u5e7f\u544a\u6295\u653e\u65b9\u5f0f\uff0c\u4eba\u7fa4\u89c4\u6a21\u7531\u5e7f\u544a\u4e3b\u56fa\u6709\u7528\u6237\u91cf\u548c\u5a92\u4f53\u91cd\u5408\u91cf\u5171\u540c\u51b3\u5b9a\uff1b\u65b0\u5ba2\u63a8\u8350\u662f\u5728\u91cd\u5b9a\u5411\u89c4\u6a21\u592a\u5c0f\uff0c\u65e0\u6cd5\u6ee1\u8db3\u5e7f\u544a\u4e3b\u63a5\u89e6\u7528\u6237\u9700\u6c42\u7684\u60c5\u51b5\u4e0b\uff0c\u4ee5\u91cd\u5b9a\u5411\u7528\u6237\u4e3a\u79cd\u5b50\uff0c\u6839\u636e\u5e7f\u544a\u5e73\u53f0\u6570\u636e\u79ef\u7d2f\uff0c\u4e3a\u5e7f\u544a\u4e3b\u627e\u51fa\u884c\u4e3a\u76f8\u4f3c\u7528\u6237\u7684\u5b9a\u5411\u6761\u4ef6\u3002<\/p>\n<h3>\u7528\u6237\u753b\u50cf\u7684\u65b9\u6cd5<\/h3>\n<p>\u63a5\u4e0b\u6765\u57fa\u4e8e\u4e0a\u9762\u63d0\u5230\u7684\u79ef\u7d2f\u53d7\u4f17\u5b9a\u5411\u4ecb\u7ecd\u4e00\u4e0b\u7528\u6237\u753b\u50cf\u7684\u65b9\u6cd5<\/p>\n<div class=\"image-package\">\n<div class=\"image-container\">\n<div class=\"image-container-fill\"><\/div>\n<div class=\"image-view\" data-width=\"769\" data-height=\"432\"><img decoding=\"async\" class=\"\" src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-c8cca906443a4a10.png?imageMogr2\/auto-orient\/strip%7CimageView2\/2\/w\/769\/format\/webp\" data-original-src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-c8cca906443a4a10.png\" data-original-width=\"769\" data-original-height=\"432\" data-original-format=\"image\/png\" data-original-filesize=\"194304\" \/><\/div>\n<\/div>\n<div class=\"image-caption\"><\/div>\n<\/div>\n<p>\u6211\u4eec\u80fd\u591f\u770b\u5230\u7528\u6237\u753b\u50cf\u5176\u5b9e\u4e5f\u5c31\u662f\u5bf9\u4e8e\u7528\u6237\u7279\u5f81\u7684\u63d0\u53d6\uff0c\u6d89\u53ca\u5230\u4eba\u53e3\uff0c\u8bbe\u5907\uff0c\u8fd0\u8425\u5546\uff0c\u4f4d\u7f6e\u4ee5\u53ca\u7528\u6237\u7684\u6d4f\u89c8\uff0c\u70b9\u51fb\u8d2d\u4e70\u7b49\u884c\u4e3a\u6570\u636e\u3002\u7528\u6237\u753b\u50cf\u662f\u901a\u8fc7\u5bf9\u7528\u6237\u7279\u5f81\u7684\u63d0\u53d6\u5bf9\u7528\u6237\u884c\u4e3a\u8fdb\u884c\u5b9a\u6027\u548c\u5b9a\u91cf\u7684\u63cf\u8ff0\uff0c\u5f62\u6210\uff1a\u3010\u7528\u6237ID:\u7528\u6237\u6807\u7b7e\uff1a\u6807\u7b7e\u6743\u91cd\u3011\u5f62\u5f0f\u7684\u7528\u6237\u753b\u50cf\u6807\u7b7e\uff0c\u5728\u5e7f\u544a\u6295\u653e\u8fc7\u7a0b\u4e2d\uff0c\u6839\u636e\u63d0\u53d6\u6d41\u91cf\u5bf9\u5e94\u7528\u6237\u6743\u91cd\u8f83\u9ad8\u7684\u82e5\u5e72\u4e2a\u6807\u7b7e\u53cd\u5411\u5bf9\u5e7f\u544a\u4e3b\u8fdb\u884c\u7b5b\u9009\uff0c\u627e\u51fa\u9002\u5408\u6d41\u91cf\u7279\u70b9\u7684\u5e7f\u544a\u7d20\u6750\u3002 \u7528\u6237\u6807\u7b7e\u7528\u4e8e\u5e7f\u544a\u4e3b\u5bf9\u4e8e\u53d7\u4f17\u7684\u9009\u62e9\uff0c\u800c\u6743\u91cd\u7528\u4e8e\u5728\u6d77\u91cf\u7528\u6237\u6807\u7b7e\u91cc\u9009\u53d6\u91cd\u70b9\u7684\u6807\u7b7e\u8fdb\u884c\u6295\u653e\u3002<\/p>\n<p>\u540c\u65f6\u8981\u6ce8\u610f\u7528\u6237\u7684\u753b\u50cf\u968f\u65f6\u95f4\u7684\u63a8\u79fb\u4f1a\u6709\u8870\u51cf\uff0c\u9700\u8981\u5728\u7528\u6237\u753b\u50cf\u7684\u8fc7\u7a0b\u4e2d\u8003\u8651\u65f6\u95f4\u8870\u51cf\u7684\u56e0\u7d20\uff0c\u56e0\u4e3a\u7528\u6237\u7684\u7231\u597d\u548c\u4e60\u60ef\u4f1a\u968f\u7740\u65f6\u95f4\u53d8\u957f\u800c\u6709\u53d8\u5316\uff0c\u540c\u65f6\u6570\u636e\u7684\u65f6\u6548\u6027\u4e5f\u51b3\u5b9a\u4e86\u7528\u6237\u753b\u50cf\u7684\u51c6\u786e\u7a0b\u5ea6\uff0c\u8fdb\u800c\u5f71\u54cd\u5e7f\u544a\u7684\u6295\u653e\u3002<\/p>\n<p>\u4e8b\u5b9e\u4e0a\u5728\u5e7f\u544a\u5e73\u53f0\u4e2d\u6536\u96c6\u5230\u7684\u6700\u591a\u7684\u6570\u636e\u662f\u7528\u6237\u7684\u6d4f\u89c8\u6570\u636e\uff0c\u5728\u62ff\u5230\u8fd9\u4e48\u591a\u7684\u6d4f\u89c8\u6570\u636e\u7684\u60c5\u51b5\u4e0b\uff0c\u60f3\u8981\u5206\u6790\u51fa\u7528\u6237\u7684\u7231\u597d\u548c\u5174\u8da3\u4ee5\u53ca\u9700\u6c42\uff0c\u90a3\u5c31\u9700\u8981\u5bf9\u7f51\u9875\u7684\u5185\u5bb9\u8fdb\u884c\u5206\u6790\u548c\u62bd\u53d6\uff0c\u4e0b\u9762\u4ecb\u7ecd\u4e00\u4e0b\u7528\u6237\u753b\u50cf\u4e2d\u975e\u5e38\u91cd\u8981\u7684\u884c\u4e3a\u6807\u6ce8\u90e8\u5206\u7684\u67b6\u6784\uff1a<\/p>\n<div class=\"image-package\">\n<div class=\"image-container\">\n<div class=\"image-container-fill\"><\/div>\n<div class=\"image-view\" data-width=\"764\" data-height=\"428\"><img decoding=\"async\" class=\"\" src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-86d0e6fb41aa1655.png?imageMogr2\/auto-orient\/strip%7CimageView2\/2\/w\/764\/format\/webp\" data-original-src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-86d0e6fb41aa1655.png\" data-original-width=\"764\" data-original-height=\"428\" data-original-format=\"image\/png\" data-original-filesize=\"193031\" \/><\/div>\n<\/div>\n<div class=\"image-caption\"><\/div>\n<\/div>\n<p>\u7528\u6237\u5728\u6d4f\u89c8\u4e00\u7cfb\u5217\u7f51\u7ad9\u7684\u8fc7\u7a0b\u4e2d\u662f\u591a\u5c11\u4f1a\u5e26\u7740\u4e00\u4e9b\u76ee\u7684\u6027\u8fdb\u884c\u6d4f\u89c8\u7684\uff0c\u5373\u4fbf\u662f\u6ca1\u6709\u660e\u786e\u76ee\u7684\uff0c\u4e5f\u4f1a\u5e26\u6709\u4e00\u4e9b\u4e2a\u4eba\u559c\u597d\uff0c\u6709\u4e86\u8fd9\u4e9b\u76ee\u7684\u548c\u559c\u597d\uff0c\u5c31\u4f1a\u8fdb\u4e00\u6b65\u7f29\u77ed\u6211\u4eec\u5728\u63a8\u9001\u5e7f\u544a\u8fc7\u7a0b\u4e2d\u5bf9\u4e8e\u7528\u6237\u5b9a\u5411\u7684\u9009\u62e9\u96be\u5ea6\u3002\u4e0a\u56fe\u5c31\u662f\u5728\u4e0a\u4e0b\u6587\u5b9a\u5411\u4e2d\u5bf9\u7f51\u9875\u5173\u952e\u5b57\u63d0\u53d6\u7684\u5b50\u7cfb\u7edf\u7684\u67b6\u6784\u3002\u3010\u4e0a\u4e0b\u6587\u5b9a\u5411\u3011\u53ef\u4ee5\u901a\u8fc7\u7f51\u9875\u5173\u952e\u5b57\u63d0\u53d6\uff0c\u5efa\u7acb\u4e00\u4e2acache\uff0c\u6839\u636eURL\u5efa\u7acb\u5bf9\u5e94\u6807\u7b7e\uff0c\u5f53\u5e7f\u544a\u8bf7\u6c42\u5230\u6765\u65f6\uff0c\u547d\u4e2d\u76f8\u5e94URL\u5219\u8fd4\u56decache\u7684\u547d\u4e2d\u5185\u5bb9\uff0c\u5982\u679cURL\u672a\u7f13\u5b58\u5219\u8fd4\u56de\u7a7a\u96c6\u5408\uff0c\u540c\u65f6\u5c06URL\u6dfb\u52a0\u5230\u540e\u53f0\u6293\u53d6\u961f\u5217\uff0c\u5728URL\u88ab\u6293\u53d6\uff0c\u5e76\u6253\u4e0a\u6807\u7b7e\u5b58\u5165cache\uff0c\u4e3acache\u8bbe\u7f6eTTL\uff0c\u5f53\u957f\u671f\u4e0d\u8bbf\u95ee\u5219\u5c06\u8be5URL\u7684\u8bb0\u5f55\u6e05\u695a\uff0c\u800c\u70ed\u70b9\u5185\u5bb9URL\u7684\u5173\u952e\u8bcd\u662f\u59cb\u7ec8\u88ab\u7f13\u5b58\u7684\uff0c\u8fd0\u884c\u8f83\u957f\u7684\u65f6\u95f4\u5219\u5927\u591a\u6570\u70ed\u70b9URL\u5927\u591a\u4f1a\u88ab\u7f13\u5b58\u3002\u5728\u6293\u53d6\u5230\u5185\u5bb9\u4e4b\u540e\uff0c\u9700\u8981\u5bf9\u7f51\u9875\u5185\u5bb9\u8fdb\u884c\u5185\u5bb9\u6316\u6398\uff0c\u5728\u6316\u6398\u7684\u8fc7\u7a0b\u4e2d\u6709\u4ee5\u4e0b\u51e0\u4e2a\u65b9\u6848\u53ef\u4ee5\u88ab\u9009\u53d6\uff1a<\/p>\n<div class=\"image-package\">\n<div class=\"image-container\">\n<div class=\"image-container-fill\"><\/div>\n<div class=\"image-view\" data-width=\"762\" data-height=\"429\"><img decoding=\"async\" class=\"\" src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-edc6dd50e6f7d34b.png?imageMogr2\/auto-orient\/strip%7CimageView2\/2\/w\/762\/format\/webp\" data-original-src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-edc6dd50e6f7d34b.png\" data-original-width=\"762\" data-original-height=\"429\" data-original-format=\"image\/png\" data-original-filesize=\"200499\" \/><\/div>\n<\/div>\n<div class=\"image-caption\"><\/div>\n<\/div>\n<p>\u7f51\u9875\u6587\u672c\u5185\u5bb9\u901a\u8fc7\u6269\u5c55\u8bed\u5883\uff0c\u5f15\u5165\u66f4\u591a\u6587\u672c\u8fdb\u884c\u6316\u6398\uff1b\u5229\u7528\u8bed\u4e49\u5206\u7c7b\u6811\uff1b\u5efa\u7acb\u4e3b\u9898\u6a21\u578b\u3002<\/p>\n<p>\u6211\u4eec\u5728\u4e0a\u9762\u63d0\u5230\u4e86\u5728\u7ebf\u5e7f\u544a\u7684\u6838\u5fc3\u95ee\u9898\u5176\u5b9e\u662f\u627e\u4e0a\u4e0b\u6587\uff0c\u7528\u6237\uff0c\u5e7f\u544a\u4e09\u8005\u4e4b\u95f4\u7684\u6700\u6070\u5f53\u7684\u5339\u914d\u3002<\/p>\n<p>\u5728\u5c55\u793a\u7c7b\u5e7f\u544a\u4e2d\u6bd4\u8f83\u91cd\u8981\u7684\u4e00\u4e2a\u6838\u5fc3\u8003\u6838\u70b9\u5c31\u662f\u70b9\u51fb\u7387\uff0c\u56e0\u6b64<b>\u70b9\u51fb\u7387\u9884\u6d4b\u6a21\u5757\u5728DSP\u4e2d\u662f\u975e\u5e38\u91cd\u8981\u7684\u90e8\u5206<\/b><\/p>\n<div class=\"image-package\">\n<div class=\"image-container\">\n<div class=\"image-container-fill\"><\/div>\n<div class=\"image-view\" data-width=\"760\" data-height=\"442\"><img decoding=\"async\" class=\"\" src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-bdadb4f4244391f3.png?imageMogr2\/auto-orient\/strip%7CimageView2\/2\/w\/760\/format\/webp\" data-original-src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-bdadb4f4244391f3.png\" data-original-width=\"760\" data-original-height=\"442\" data-original-format=\"image\/png\" data-original-filesize=\"124840\" \/><\/div>\n<\/div>\n<div class=\"image-caption\"><\/div>\n<\/div>\n<p><b>CTR\u9884\u4f30\u6d89\u53ca\u5230\u4e09\u79cd\u89d2\u8272\uff1a\u53d7\u4f17\u7528\u6237\uff0c\u5a92\u4f53\uff0c\u5e7f\u544a\u4e3b<\/b><\/p>\n<p>\u9884\u4f30\u7684\u76ee\u6807\u662f\u4e3a\u7279\u5b9a\u7684\u53d7\u4f17\u7528\u6237\u518d\u7ed9\u5b9a\u7684\u5a92\u4f53\u73af\u5883\u4e0b\u627e\u5230\u6700\u5408\u9002\u7684\u5e7f\u544a\uff0c\u5bf9\u5a92\u4f53\u6765\u8bf4\u5b9e\u73b0\u6536\u5165\u6700\u5927\u5316\uff0c\u5373\u6309\u7167eCPM\u6392\u5e8f\u7684\u57fa\u672c\u539f\u5219\u6765\u6392\u5e8f\u3002<\/p>\n<p>\u6700\u7b80\u5355\u7684CTR\u9884\u4f30\u7684\u6a21\u578b\uff0c\u6839\u636e\u5386\u53f2\u65e5\u5fd7\uff0c\u7edf\u8ba1\u51fa\u4e09\u4e2a\u7ef4\u5ea6\u7684CTR\u5bf9\u7167\u5173\u7cfb\uff0c\u9884\u6d4b\u8fc7\u7a0b\u4e2d\uff0c\u5f53\u4e00\u4e2auser\u8bbf\u95ee\u7279\u5b9aurl\u65f6\uff0c\u67e5\u8be2\u8bcd\u5178\u5982\u679c\u5b58\u5728\u7684CTR\uff0c\u5219\u8fd4\u56deCTR\u6700\u9ad8\u7684ad\uff0c\u5982\u4e0d\u5b58\u5728\uff0c\u5219\u968f\u673a\u8fd4\u56dead\uff0c\u79ef\u7d2f\u540e\u7eed\u6570\u636e\u3002<\/p>\n<p>\u5b58\u5728\u95ee\u9898\uff1a\u57fa\u4e8e\u7edf\u8ba1\u6570\u636e\uff0c\u5bf9\u65e7\u5e7f\u544a\u6548\u679c\u8fd8\u53ef\u4ee5\uff0c\u4f46\u5bf9\u51b7\u542f\u52a8\u7684\u5e7f\u544a\u6ca1\u6709\u9884\u6d4b\u80fd\u529b\u3002<\/p>\n<p>\u4e8b\u5b9e\u4e0a\uff0c\u6211\u4eec\u5728\u7ebf\u4e0a\u505a\u70b9\u51fb\u7387\u9884\u6d4b\u6a21\u578b\uff0c\u4f7f\u7528\u7684\u7b97\u6cd5\u662f\u903b\u8f91\u56de\u5f52\uff0c\u540e\u7eed\u53ef\u80fd\u8003\u8651\u4f1a\u7528\u5230\u7684\u5e7f\u544a\u70b9\u51fb\u7387\u9884\u6d4b\u65b9\u6cd5\u6709\uff1a<\/p>\n<p>\u673a\u5668\u5b66\u4e60\u65b9\u6cd5\uff1a\u7279\u5f81 \u6a21\u578b \u878d\u5408\u65b9\u6848<\/p>\n<p>\u534f\u540c\u8fc7\u6ee4\u65b9\u6cd5\uff1a\u770b\u505a\u63a8\u8350\u7cfb\u7edf\u6765\u5904\u7406<\/p>\n<p>\u6392\u5e8f\u6a21\u578b\u4ee5\u9884\u6d4b\u7ed3\u679c\u4e3a\u57fa\u7840\uff0c\u5e7f\u544a\u6392\u5e8f\u6a21\u578b\u6709\u5982\u4e0b\u51e0\u79cd\uff1a<\/p>\n<p>\u70b9\u6392\u5e8f\uff08point-wise approach\uff09\uff1a\u53d8\u6210\u5206\u7c7b\u95ee\u9898\u6216\u8005\u56de\u5f52\u6a21\u578b\u6765\u5904\u7406<\/p>\n<p>\u5bf9\u6392\u5e8f\uff08pair-wise approach\uff09\uff1a\u6bd4\u8f83\u4e24\u4e2a\u5e7f\u544a\u8c01\u7684\u4f18\u5148\u7ea7\u9ad8\uff0c\u4e0d\u5206\u7c7b<\/p>\n<p>\u5217\u6392\u5e8f\uff08list-wise approach\uff09\uff1a\u5bf9\u6574\u4e2a\u5e7f\u544a\u5019\u9009\u96c6\u5b66\u4e60\u6392\u5e8f\u6a21\u578b<\/p>\n<h3>\u5e7f\u544a\u884c\u4e1a\u7684\u53cd\u4f5c\u5f0a<\/h3>\n<div class=\"image-package\">\n<div class=\"image-container\">\n<div class=\"image-container-fill\"><\/div>\n<div class=\"image-view\" data-width=\"763\" data-height=\"441\"><img decoding=\"async\" class=\"\" src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-6b9720371a4d00b6.png?imageMogr2\/auto-orient\/strip%7CimageView2\/2\/w\/763\/format\/webp\" data-original-src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-6b9720371a4d00b6.png\" data-original-width=\"763\" data-original-height=\"441\" data-original-format=\"image\/png\" data-original-filesize=\"213527\" \/><\/div>\n<\/div>\n<div class=\"image-caption\"><\/div>\n<\/div>\n<p>\u4f5c\u5f0a\u80cc\u540e\u5fc5\u7136\u6709\u4e00\u4e2a\u6216\u8005\u4e00\u5806\u7684\u4eba\u4ece\u4f17\u6709\u83b7\u5229\uff0c\u6bd4\u5982\u5236\u9020\u5783\u573e\u7ad9\u6302\u5e7f\u544a\u83b7\u5229\u7684\u603b\u662f\u624e\u5806\u51fa\u73b0\u7684\u3002\u5982\u679c\u4f60\u6293\u5230\u4e86\u4e00\u4e2a\u7f51\u7ad9\u6d41\u91cf\u5f02\u5e38\uff0c\u5728\u7528\u5de5\u5177\u5237\u91cf\uff0c\u90a3\u80af\u5b9a\u4e0d\u4f1a\u53ea\u662f\u8fd9\u4e00\u4e2a\u7f51\u7ad9\u5728\u7528\u8fd9\u4e2a\u6a21\u5f0f\u5728\u5237\u91cf\uff1b\u5982\u679c\u4e00\u4e2a\u4eba\u6709\u591a\u4e2a\u7f51\u7ad9\uff0c\u5982\u679c\u6709\u4e00\u4e2a\u7f51\u7ad9\u5728\u5237\u91cf\uff0c\u90a3\u4ed6\u7684\u5176\u4ed6\u7f51\u7ad9\u4e5f\u5e94\u8be5\u68c0\u67e5\u4e00\u4e0b\u4e86\u3002<\/p>\n<p>\u5728\u5e7f\u544a\u53cd\u4f5c\u5f0a\u7684\u8fc7\u7a0b\u4e2d\uff0c\u4e3a\u4e86\u627e\u51fa\u5237\u91cf\u7684\u5783\u573e\u7ad9\u80cc\u540e\u90fd\u6709\u54ea\u4e9b\u4eba\uff0c\u8fd9\u4e9b\u4eba\u6709\u54ea\u4e9b\u7f51\u7ad9\uff0c\u9488\u5bf9DSP\u5e73\u53f0\u6d41\u91cf80%\u7684\u7f51\u7ad9\u57df\u540d\u53bb\u91cd\uff0c\u901a\u8fc7whois\u4fe1\u606f\u67e5\u8be2\u5230\u57df\u540d\u6ce8\u518c\u90ae\u7bb1\uff0c\u5f52\u7c7b\u51fa\u54ea\u4e9b\u57df\u540d\u5c5e\u4e8e\u54ea\u4e2a\u6ce8\u518c\u90ae\u7bb1\uff0c\u53d1\u73b0\u5176\u4e2d\u4e00\u4e2a\u5237\u91cf\uff0c\u5219\u5bf9\u540c\u4e00\u90ae\u7bb1\u4e0b\u7684\u5176\u4ed6\u57df\u540d\u8fdb\u884c\u4e25\u67e5\u3002<\/p>\n<div class=\"image-package\">\n<div class=\"image-container\">\n<div class=\"image-container-fill\"><\/div>\n<div class=\"image-view\" data-width=\"759\" data-height=\"430\"><img decoding=\"async\" class=\"\" src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-8bb36d61ad002799.png?imageMogr2\/auto-orient\/strip%7CimageView2\/2\/w\/759\/format\/webp\" data-original-src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-8bb36d61ad002799.png\" data-original-width=\"759\" data-original-height=\"430\" data-original-format=\"image\/png\" data-original-filesize=\"168434\" \/><\/div>\n<\/div>\n<div class=\"image-caption\"><\/div>\n<\/div>\n<p>\u4e0a\u56fe\u662f\u4e3b\u8981\u7684\u4e00\u4e9b\u5e7f\u544a\u53cd\u4f5c\u5f0a\u7684\u601d\u8def\uff0c\u5e7f\u544a\u4f5c\u5f0a\u662f\u6709\u6210\u672c\u7684\uff0c\u6709\u4eba\u4f5c\u5f0a\uff0c\u8fd8\u662f\u80cc\u540e\u6709\u5229\u76ca\u9a71\u52a8\uff0c\u627e\u51fa\u5229\u76ca\u94fe\u6761\u662f\u53cd\u4f5c\u5f0a\u7684\u5173\u952e<\/p>\n<p>\u4e0b\u9762\u5bf9\u4e4b\u524d\u6211\u4eec\u505a\u5e7f\u544a\u53cd\u4f5c\u5f0a\u5de5\u4f5c\u8fc7\u7a0b\u4e2d\u9047\u5230\u7684\u51e0\u7c7b\u4f8b\u5b50\uff1a<\/p>\n<h3>P2P\u6d41\u91cf\u4e92\u5237<\/h3>\n<p>\u4e92\u5237\u4f5c\u5f0a\u6709\u4ee3\u8868\u6027\u7684\u8f6f\u4ef6\u662f\uff1a<b>\u6d41\u91cf\u5b9d\u548c\u6d41\u91cf\u7cbe\u7075<\/b><\/p>\n<p>\u5747\u901a\u8fc7\u5ba2\u6237\u7aef\u8f6f\u4ef6\u5411\u670d\u52a1\u5668\u63d0\u4ea4\u4e92\u5237\u4efb\u52a1\u8bf7\u6c42\uff0c\u5ba2\u6237\u7aef\u6536\u5230\u670d\u52a1\u5668\u5206\u53d1\u7684\u4e92\u5237\u4efb\u52a1\u540e\u6267\u884c\u9690\u85cf\u7684\u6d4f\u89c8\u4efb\u52a1\uff0c\u6bcf\u5929\u53ef\u8fbe\u5230\u6570\u5343\u4e2aIP\u7684\u8bbf\u95ee\u91cf\uff0cIP\u5e03\u5c40\u5206\u6563\uff0cUA\u968f\u673a\u751f\u6210\uff0c\u5f88\u96be\u901a\u8fc7\u6d4f\u89c8\u8bb0\u5f55\u5bfb\u627e\u4f5c\u5f0a\u75d5\u8ff9\u3002\u73b0\u5728\u552f\u4e00\u6709\u6548\u7684\u53cd\u4f5c\u5f0a\u65b9\u6cd5\u9700\u8981\u901a\u8fc7\u871c\u7f50\u4e3b\u673a\u8fdb\u884c\u8ddf\u8e2a\u548c\u5206\u6790\u3002\u4e0b\u9762\u4ecb\u7ecd\u4e00\u4e0b\u6211\u4eec\u5bf9\u4e8ep2p\u5237\u91cf\u6240\u91c7\u7528\u7684\u871c\u7f50\u4e3b\u673a\u7684\u7ed3\u6784\uff1a<\/p>\n<div class=\"image-package\">\n<div class=\"image-container\">\n<div class=\"image-container-fill\"><\/div>\n<div class=\"image-view\" data-width=\"765\" data-height=\"431\"><img decoding=\"async\" class=\"\" src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-317ea643b3d31006.png?imageMogr2\/auto-orient\/strip%7CimageView2\/2\/w\/765\/format\/webp\" data-original-src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-317ea643b3d31006.png\" data-original-width=\"765\" data-original-height=\"431\" data-original-format=\"image\/png\" data-original-filesize=\"238191\" \/><\/div>\n<\/div>\n<div class=\"image-caption\"><\/div>\n<\/div>\n<p>\u5176\u4e2d\u865a\u7ebf\u6846\u4e2d\u662f\u6211\u4eec\u7684\u7684\u871c\u7f50\u7cfb\u7edf\uff0c\u865a\u7ebf\u6846\u5916\u9762\u7684\u7070\u8272\u90e8\u5206\u662f\u6211\u4eec\u8981\u5bfb\u627e\u7684\u4f5c\u5f0a\u76ee\u6807<\/p>\n<p>\u5982\u679c\u662f\u5bf9\u4fe1\u606f\u5b89\u5168\u6709\u4e00\u5b9a\u4e86\u89e3\u7684\u4eba\u5bf9\u4e8e\u871c\u7f50\u7cfb\u7edf\u4e00\u5b9a\u4e0d\u964c\u751f\uff0c\u4e5f\u5c31\u662f\u7cfb\u7edf\u8bbe\u8ba1\u4e0a\u6709\u610f\u629b\u4e00\u4e9b\u7834\u7efd\u51fa\u6765\uff0c\u8ba9\u653b\u51fb\u8005\u81ea\u5df1\u8df3\u51fa\u6765\uff0c\u901a\u8fc7\u5bf9\u653b\u51fb\u8005\u884c\u4e3a\u7684\u89c2\u6469\u6765\u5bfb\u627e\u7834\u89e3\u653b\u51fb\u7684\u601d\u8def\u3002<\/p>\n<p>\u7531\u4e8e\u6d41\u91cf\u5b9d\u3001\u6d41\u91cf\u7cbe\u7075\u4e00\u7c7b\u7684\u5237\u91cf\u5de5\u5177\u591a\u96c6\u4e2d\u4e8ewindows\u5e73\u53f0\u4e0b\uff0c\u5b89\u88c5windows 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class=\"image-package\">\n<div class=\"image-container\">\n<div class=\"image-container-fill\"><\/div>\n<div class=\"image-view\" data-width=\"760\" data-height=\"424\"><img decoding=\"async\" class=\"\" src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-a0ba18ffdafc176b.png?imageMogr2\/auto-orient\/strip%7CimageView2\/2\/w\/760\/format\/webp\" data-original-src=\"\/\/upload-images.jianshu.io\/upload_images\/3523186-a0ba18ffdafc176b.png\" data-original-width=\"760\" data-original-height=\"424\" data-original-format=\"image\/png\" data-original-filesize=\"180695\" \/><\/div>\n<\/div>\n<div class=\"image-caption\"><\/div>\n<\/div>\n<p>\u76ee\u524d\u53d1\u73b0\u7684\u5f15\u6d41\u4f5c\u5f0a\u884c\u4e3a\u67093\u79cd\uff1a<\/p>\n<p>\u4f5c\u5f0a\u4ee3\u7406\u901a\u8fc7\u56de\u5e16\u4f5c\u5f0a\uff08\u5bf9\u5a92\u4f53\u7f51\u7ad9\u65e0\u63a7\u5236\u6743\uff09<\/p>\n<p>\u4f5c\u5f0a\u4ee3\u7406\u4f19\u540c\u5a92\u4f53\u7f51\u7ad9\u4f5c\u5f0a\uff08\u5bf9\u5a92\u4f53\u7f51\u7ad9\u6709\u63a7\u5236\u6743\uff09<\/p>\n<p>\u4f5c\u5f0a\u4ee3\u7406\u4f19\u540c\u5a92\u4f53\u7f51\u7ad9\u901a\u8fc7\u7f51\u76df\u4f5c\u5f0a<\/p>\n<p>\u4e5f\u5c31\u662f\u8bf4\u5728DSP\u6295\u653e\u4e86\u5e7f\u544a\u7684\u7f51\u7ad9\u91cc\u88ab\u63d2\u5165\u4e86\u8df3\u8f6c\u5230CPS\u8ba1\u8d39\u94fe\u63a5\u7684302\u8df3\u8f6c\u7684\u56fe\u7247\uff0c\u867d\u7136DSP\u82b1\u94b1\u4eceadx\u4e70\u4e86\u6d41\u91cf\u6295\u653e\u4e86\u5e7f\u544a\uff0c\u4f46\u662f\u8fd9\u4e2a\u9875\u9762\u91cc\u8fd8\u6709\u5927\u91cf\u7684CPS\u7ed3\u7b97\u7684\u94fe\u63a5\u8df3\u8f6c\uff0c\u5982\u679c\u5e7f\u544a\u4e3b\u65e2\u5728\u7f51\u76df\uff0c\u53c8\u5728DSP\u6295\u653e\u5e7f\u544a\u7684\u8bdd\uff0c\u4efb\u4f55\u770b\u8fc7\u8fd9\u7c7b\u9875\u9762\u7684\u4eba\u5728\u5e7f\u544a\u4e3b\u7f51\u7ad9\u4e0b\u7684\u5355\uff0c\u5c31\u6709\u53ef\u80fd\u88ab\u52ab\u6301\u8d70\u3002\u6574\u4e2a\u8fc7\u7a0b\u4e2d\uff0c\u7528\u6237\u90fd\u4e0d\u77e5\u9053\u6709&#8217;\u5e7f\u544a\u4e3b&#8217;\u7684\u5b58\u5728\u3002\u4f46\u662f\u5bf9\u5e94\u7684&#8217;\u5e7f\u544a\u4e3b&#8217;\u4f1a\u8ba4\u4e3a\u662f\u7279\u5b9aCPS\u94fe\u63a5\u5e26\u6765\u4e86\u4e00\u4e2a\u70b9\u51fb\uff0c\u540e\u7eed\u7684cps\u5e94\u8be5\u662f\u8bb0\u5728\u76f8\u5e94\u7684CPS\u5408\u4f5c\u65b9\u540d\u4e0b\u3002<\/p>\n<h3>Q &amp; 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